If you take your business seriously, the decision to print letterhead is a no-brainer. Not only does custom letterhead offer your company a valuable tool for establishing a strong brand identity in a competitive marketplace, it also gives an air of class, distinction and professionalism to all of your official correspondence. When you’re designing your custom letterhead, you may be largely focused on such elements as header, footer and borders, as well as what kinds of information to include. However, it would be a serious mistake to overlook the importance of one of the most obvious design choices available to anyone who has decided to print letterhead for their business: The font! Keep in mind that the font you choose for your letterhead is enormously important, as it will help recipients form their initial impression of your company or organization. The ideal font will be eye-catching and distinctive without sacrificing legibility, and should be well-suited to your industry. Here are some tips to help you choose the right font for your letterhead:
- Make sure you’re choosing a font that accurately reflects your company’s style, values and specific business niche. You don’t want to choose a flowery script font if you’re a no-nonsense trial attorney; similarly, a stodgy, traditional font may come across as too uptight or unimaginative for a forward-thinking graphic design firm.
- Take the time to decide on a unique brand identity for your business – and pick a font that complements that identity. For example, if your company is well-established and conservative, a straightforward, classic font like Times New Roman or Century Gothic should do the trick. If you’re in a more creative field, you can think outside of the box; everything from Courier to Comic Sans (and beyond!) is fair game.
- Look to your font as one more opportunity for your company to stand out in a crowded field. Choosing a letterhead font that is totally unexpected or rarely used by your competition will make you more memorable, and this can be especially valuable to new companies looking to break into their industry. One caveat: Always make sure your font is 100% legible. Even the edgiest font will lose its appeal if readers can’t make out the name of your company or the details of your contact info!
- Consider your company logo. Logos are an essential element of well-designed custom letterhead, and it’s vital to choose a font that won’t clash with the look of your logo. Instead, pick lettering that complements your logo and gives your letterhead a clean, uniform look.
- If you’re interested in truly innovative ways to stand out, try designing a font. This can be a lot of work, but it will go a long way toward generating interest in your company.
Once the glow of the holidays has faded, there should be at least one more task on your agenda to let your friends and family know how much you care: Writing and mailing thank you notes! While some may see the concept of a “snail mail” thank you note as outdated or old-fashioned, it’s hard to deny the impact that a handwritten, personalized note can have in the age of email. Whether you’re trying to teach courtesy and good manners to a child or you’re an adult simply looking to express your gratitude to those individuals who kept you in their hearts last December, thank you notes are the way to go – and nothing communicates appreciation and personal care more than custom letterhead. If you choose to print letterhead for your post-holiday thank you notes, you may be surprised by just how many options you have – and how affordable the entire process can be!
While you may have hesitated to print letterhead in the past because of cost concerns, there are many different professional printing companies who can help you create the personalized stationery you need at a price you can afford. Imagine how impressed and delighted your friends, family and coworkers will be when they receive your beautiful thank you notes, complete with the name, information and design of your choice. To accompany your custom letterhead, don’t forget to inquire about custom envelopes – they’ll add an extra special touch that will make receiving your notes even sweeter.
Best of all, your custom letterhead can continue to warm the hearts of your friends and relatives for many years to come. In fact, you can even save money by ordering in bulk, and then using your letterhead for thank you notes and personal correspondence all throughout the year. Contact a professional printing service today to learn more about design options and pricing, and you’ll wonder how you ever got by with regular store-bought letterhead!
Printing letterhead is one way to help brand your business.
Branding is an integral part of creating a successful business. Creating a company logo and catchphrase will help a client remember your company, while gaining credibility at the same time. Once you create an image for your company, you should strive to expose it whenever possible. Your company should take advantage of every branding opportunity it has, even through less obvious means.
When trying to expose clients to a brand, you will use marketing mediums such as websites, advertisements, and building signs. These are all ways of creating a consistent branding experience for the customer. They promote your company and create a clear image of your brand in the clients’ mind, which will help customers remember you and also increase your credibility. Some of these methods are more of an investment than others, but they are necessary to help your business make its mark on the world.
A professional letterhead is a highly underestimated marketing tool that will increase the scope of your brand’s exposure. It can be used very effectively to establish a relationship between customers, or potential customers, and your brand. The letterhead contains the company logo, catchphrase, and contact information, which helps introduce your branded image and encourage people to explore your company further. Aside from increasing your branding potential, business letterheads will raise your level of professionalism, another important aspect for marketing your brand.
If you spend money on exposing your brand through investments like advertising, you can surely gain from a minor investment like business letterhead. Using a custom letterhead on all business related mail is a simple and affordable branding technique. Your company may send hundreds of letters a month, which would all be used to market your brand.
In order to have efficient business correspondence it is important to have an effective letterhead representing your company. A well designed letterhead that is both informative and eye capturing, without being overwhelming to the page, is the goal when you go to print letterhead. How do you make sure that your letterhead captures the essence of your company while still effectively serving as a background to the content of the letter?
When designing your letterhead, keep in mind a few examples of letterhead that has captured your attention in the past. Did this letterhead have clean lines and minimal use of color or was it more ornate and decorative? Did the letterhead include contact information in a subtle way or in a bold way? What stood out about the letterheads? Using letterhead that has affected you as a template can help you to create the best representation of your company. If there isn’t an example of letterhead that you can think of to use, then utilize the letterhead templates offered by your printing company. The templates provided are sure to be proven effective.
Before you print letterhead in bulk, make sure that you proofread and approve a sample of your final design. It is important to print letterhead in bulk so that you never run low on this important piece of company correspondence.
The letterhead you choose to represent your company is an important decision. Your letterhead design is going to be reflective of the kind of business you run. In designing your letterhead, you need to be cognizant of how you wish to be represented.
First, think about your company’s field and mission. Perhaps you are a lawyer or a doctor. Or perhaps you run an elementary school or a summer camp. These two fields are drastically different in the type of letterhead that would be best representative of your field. A clean, professional design might be required for a law firm or medical practice, while a playful, colorful design could be more effective for a business associated with children. These are two simple examples of how to begin thinking about your letterhead design.
A good letterhead design will be able translate your company’s mission and expertise with a single glance. The mood and colors of your letterhead design say volumes about your business. This is why your letterhead design is something you must carefully consider. Your letterhead design speaks for your company when you are not in the room. What do you want it to say? Do you want your letterhead to show that your business is of the ultimate level of professionalism and decorum? Or do you want your letterhead to show that your company is full of fun and exciting possibilities? These type of messages can best be achieved through your use of color. A black and white design is a more somber and serious way to represent your company, while a burst of color and even the use of a picture can show a sense of adventure.
A letterhead can be more than just a header to a piece of paper. It can be an informative place, with contact information for your company. It can also be an inspirational place if you use company slogans and mottoes in your letterhead. A letterhead design can also encompass the entire sheet of paper, as in using a common theme or image as a light backdrop to your paper. The ideas for how to best use your letterhead can be hashed out with a graphic designer or you can choose to use a template from your printing company. Most companies have a wide range of templates to choose from that you can then customize with your own images and designs.
When choosing a letterhead design, it is important to keep your company’s goals and services at the forefront of thought. Use colors in accordance to the tone of your business. Remember that black and white designs are usually more reserved but also less memorable. If you want to use your letterhead as a form of marketing, it is wise to use some sort of color to make your letterhead pop. Remember that your letterhead design is a great way to keep your company’s profile in the mind of clients and potential clients.
Having a distinctive letterhead is an important and effective way to market your company. A letterhead that is informative, captures the essence of your company, and is visually appealing can only serve to cement your business’s status. It is imperative that you have a well-planned design that can become a hallmark of your company.
Where To Begin
First consider where your letterhead is going to be used. Will it be used for inter-office memos? Will your letterhead be the ambassador for your company in important documents? Will your letterhead come across the desks of your clients and potential clients? By realizing the ways in which you plan to utilize your letterhead, you will be able to better plan it’s design. Setting a purpose and a goal is the first step toward the creation of your letterhead.
Once you have realized the way in which your letterhead will be used you can better understand which way to design it. If your letterhead is for in-house use only, then perhaps incorporating a company slogan to motivate your team is an effective way to design your letterhead. If your letterhead is the topper of important documents, your company’s logo and contact information should be included. If your letterhead will be used on correspondence between clients and potential clients you may want to incorporate all of these previously mentioned elements into the design.
Designing
Remember that using color in your design is a good way to ensure that your letterhead is an effective form of marketing, so consider this when choosing your printing options. You want your letterhead design to look professional and carefully considered because often times people will see your letterhead as a reflection of your company. Also, your letterhead design can translate into other areas of marketing your company. You can use a version of your letterhead on business cards, magnets, advertisements, bumper stickers, promotional materials and more. Your company’s letterhead is an important step to realizing a vision for your business.
Printing Your Letterhead
Once you have decided upon the direction you wish your letterhead to take, you will need to find a printing company that can best execute your vision. You may have mocked up an example of the letterhead you want or you may wish to look at and use various templates available for letterhead. Online printing companies can be a great resource for letterhead design. With ready-made templates and in-house graphic designers, your vision for your company’s letterhead design is sure to be realized. The quality of the work done on your design is going to be paramount in the printing process of your letterhead.
The Importance of Letterhead
As you can see, a letterhead can be much more than a header to a letter. It can become a representation of your business and should not be glossed over in the marketing process. A letterhead that represents your company in a professional and attention-grabbing way will serve to brand your business and increase it’s visibility in your field.
