Choosing a Letterhead Design
The letterhead you choose to represent your company is an important decision. Your letterhead design is going to be reflective of the kind of business you run. In designing your letterhead, you need to be cognizant of how you wish to be represented.
First, think about your company’s field and mission. Perhaps you are a lawyer or a doctor. Or perhaps you run an elementary school or a summer camp. These two fields are drastically different in the type of letterhead that would be best representative of your field. A clean, professional design might be required for a law firm or medical practice, while a playful, colorful design could be more effective for a business associated with children. These are two simple examples of how to begin thinking about your letterhead design.
A good letterhead design will be able translate your company’s mission and expertise with a single glance. The mood and colors of your letterhead design say volumes about your business. This is why your letterhead design is something you must carefully consider. Your letterhead design speaks for your company when you are not in the room. What do you want it to say? Do you want your letterhead to show that your business is of the ultimate level of professionalism and decorum? Or do you want your letterhead to show that your company is full of fun and exciting possibilities? These type of messages can best be achieved through your use of color. A black and white design is a more somber and serious way to represent your company, while a burst of color and even the use of a picture can show a sense of adventure.
A letterhead can be more than just a header to a piece of paper. It can be an informative place, with contact information for your company. It can also be an inspirational place if you use company slogans and mottoes in your letterhead. A letterhead design can also encompass the entire sheet of paper, as in using a common theme or image as a light backdrop to your paper. The ideas for how to best use your letterhead can be hashed out with a graphic designer or you can choose to use a template from your printing company. Most companies have a wide range of templates to choose from that you can then customize with your own images and designs.
When choosing a letterhead design, it is important to keep your company’s goals and services at the forefront of thought. Use colors in accordance to the tone of your business. Remember that black and white designs are usually more reserved but also less memorable. If you want to use your letterhead as a form of marketing, it is wise to use some sort of color to make your letterhead pop. Remember that your letterhead design is a great way to keep your company’s profile in the mind of clients and potential clients.
